ERSP Reviews Advertising for shUVee

The Electronic Retailing Self-Regulation Program (ERSP) has reviewed advertising for shUVee, marketed by Angel Sales, Inc.

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to a competitive challenge from Shoe Care Innovations (“SCI”). The parties participated in a previous challenge in 2012.

During the pendency of the self-regulatory inquiry, the marketer advised ERSP that it has discontinued its production of the advertised product and, accordingly, is in the process of removing all of the advertising that was the subject matter of this challenge. Consequently, because all of the claims at issue are no longer being disseminated, ERSP determined that the most appropriate expenditure of program resources would be to administratively close the inquiry pursuant to section 2.2 C (c)(ii)(d) of the ERSP Policy and Procedures.