The half-day event was keynoted by Robert Anguizola, Assistant Director, Division of Marketing Practices at the Federal Trade Commission. He discussed the latest FTC cases, and addressed hot-button regulatory issues, including wealth-creation products, the Do-Not-Call registry, and "robo" calls.
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| Robert Anguizola |
The first panel highlighted various developments in telemarketing and lead generation advertising, as well as a lively discussion about ERSP's new self-regulatory endeavor. The panel was moderated by Leanne Gabinelli, Staff Attorney at ERSP and included Jonathan Pompan, Of Counsel at Venable LLP, George Brunt, Chief Legal Officer of Prosper, Inc., and Greg Christiansen, General Counsel at National Marketing and Learning.
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| Jonathan Pompan, George Brunt, and Greg Christiansen |
At the second panel, industry professionals chronicled the process of bringing a product through the different stages of a successful direct response advertising campaign, from the inception of an idea through execution. The panel featured Jeff Tuller, Co Founder and President of Savvier, Edward Glynn, Jr., Partner at Manatt, Phelps & Phillips, LLP, and Vic Golio, Executive V.P. of Chief Media. The panel was moderated by ERSP Director Peter Marinello
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| Jeff Tuller |
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