ERSP Refers Advertising for ‘Review Riches’ to FTC After Marketer Fails to Respond to ERSP Inquiry

The Electronic Retailing Self-Regulation Program will refer direct response advertising for Review Riches Affiliate Marketing Program to the Federal Trade Commission (FTC) after the marketer, Premium Web Marketing, Inc., failed to respond to the ERSP inquiry.

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program.

Claims at issue in the initial inquiry included:

• “How To Make $1,000, $5,00…Or Even Over $20,000 Per Month Online Without Busting Your Head Learning the New ‘Secrets’ From The Gurus…!”
• “quick and easy way to rake in some serious cash online”
• “The Easiest And Most Profitable Business Opportunity On The Internet”
• “I Earned a $538 Profit My First Week” [Dani Mendez]
• “**SUPER BONUS** Just for a select few…you may not qualify for this one.”

Pursuant to the ERSP Policies and Procedures, after not substantively
responding to ERSP’s original inquiry within fifteen calendar days, the direct
response marketer was afforded a second ten-day period in which to submit a
substantive response. The marketer again did not submit a written response
to the inquiry and pursuant to section 2.6 (B) of the ERSP Policies and
Procedures, this matter has been referred to the FTC.