ERSP Reviews Advertising for Maverick Money Makers; Marketer Fails to Respond to ERSP Inquiry

The Electronic Retailing Self-Regulation Program has referred direct-response advertising for Maverick Money Makers Affiliate Marketing Program to the Federal Trade Commission (FTC) after the marketer, Maverick Enterprises, LLC, failed to respond to ERSP’s inquiry.

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to ERSP’s ongoing monitoring program.

Claims at issue in the initial inquiry included:

• “This System Makes Me At Least $171,168.06 Per Month And You Can Start Using It 15 Minutes From Now…”
• “Easy work at home job, working less than 4 hours a day, and making more money in a week than I used to earn per month working 14 hour days for months on end.”
• “You will learn how to make a full-time income within your first 2 weeks”\

After failing to provide a  substantive response to ERSP’s original inquiry within fifteen calendar days, the marketer was afforded a second ten-day period in which to submit a substantive response. The marketer did not do so. Pursuant to ERSP Policies and Procedures, this matter has been referred to the FTC.